Social Media Marketing
As PR & Outreach Director for Moda Madison, I oversee the curation and execution of our Instagram account. Under my & the social media director’s leadership, we have gained 400+ followers, reaching 3.1k by January 2022, and elevated our aesthetic through a color coordinated mix of graphics, photo, and article content.
As PR Director for UW-Madison’s Textiles and Fashion Design Events, I spent two years focusing on creating consistent posting schedules for both Instagram and Facebook, introducing Behind The Scenes looks into our photoshoots, Designer Spotlights, graphics, teaser videos, and more leading up to our shows.